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How to Choose Steam Tags for Your Indie Game (and Order Them Right)
How Steam tags work, how to choose and order your top 20, and how to check them against similar games. Based on Valve docs, with a worked example.
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THE BUILD / THE LAUNCH / THE LESSONS
Steam marketing guides
for indie game developers.
Make your game impossible to ignore. Clear thinking for independent developers. Practical notes on Steam pages, visual storytelling, testing, and the decisions that shape a launch.
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From the journal
Useful ideas, no filler.
How to Read Your Steamworks Traffic Report (Without Panicking)
A plain-English guide to the Steamworks traffic report: what impressions, visits and CTR really measure, and how to turn them into weekly decisions.
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Steam Next Fest Prep Timeline: What to Do From 8 Weeks Out to the Day After
A week-by-week plan for Steam Next Fest February 2027: key dates, registration, demo review, Press Preview and what to do after the festival ends.
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How Many Wishlists Before Launch on Steam? A Realistic Breakdown
Valve sets no wishlist minimum. See what wishlists really do, how many first-week sales they turn into, and how to work back from your revenue goal.
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How to Optimize Your Steam Capsule (2026)
Design Steam capsule art that still reads at 120 × 45 px: Valve's capsule rules, five common mistakes, and a simple thumbnail test before launch.
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