Free indie game marketing tools

Practical Steam tools for a clearer launch.

Review your public store page, compare against genre competitors, check artwork and copy, model planning scenarios, test capsule variants and keep launch work organized. Most tools need no account. The page analyzer and competitor comparison give guests 1 free run, and a free account unlocks unlimited runs.

Analyze a Steam page Compare two Steam gamesNo Steamworks credentials required for public tools.

INDIELY TOOLKITFree core

ReviewStore page · competitor comparison · descriptions · tags

PrepareCapsule artwork · launch checklist · page copy

TestCapsule A/B tests · community feedback · planning scenarios

SharePublic game page · studio portfolio · press kit

Store page review & benchmarking

Start with the page players see.

Steam Page AnalyzerRun six public store-page checks and get practical next steps. Steam Competitor ComparisonCompare two Steam games side-by-side: capsules, tags, copy, screenshots and public metrics. Steam Description AnalyzerCheck short-description clarity, structure and avoidable copy problems locally in your browser. Steam Tag AnalyzerReview the order, focus and duplication in a proposed set of up to 20 Steam tags. Steam Screenshot CheckerCheck screenshot resolution and aspect ratio without uploading files.

Capsules and launch

Prepare, preview and test.

Steam Capsule MakerDesign capsule art, preview it on a Steam shelf and export every format free. Steam Shelf SimulatorPreview your capsule artwork alongside real competing games on simulated shelves. Steam Capsule SizesEvery header, small, main, vertical and library capsule dimension in one table. Steam Capsule A/B TestingRun a controlled community comparison between two capsule variants. Steam Launch ChecklistOrganize store assets, marketing materials and release preparation.

Planning scenarios

Use estimates without mistaking them for forecasts.

Steam Wishlist CalculatorModel launch sales from your own wishlist count and editable conversion assumptions. Steam Revenue CalculatorCompare sales scenarios, inspect deductions and calculate break-even units. Export your assumptions as CSV. Discover Indie GamesExplore public projects and give developers useful private feedback.

Indiely is independent and is not affiliated with Valve or Steam. Calculators are planning tools, not sales or revenue forecasts.

Research and outreach

Know your market, then tell people about your game.

Steam Market ResearchCompetitor metrics from SteamSpy estimates, daily tag snapshots and labeled planning scenarios. Indie Game Press Kit BuilderFactsheet, press assets, a press release template and announcement cards for every milestone.