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Steam launch / Planning

Keep your Steam launch checklist in one place.

A release combines artwork, store copy, public links, press materials and final verification. Indiely's checklist turns those moving pieces into a reviewable sequence so you can see what still needs attention.

Explore the workspaceFree launch checklist for every account. No subscription required.

Illustrative interface. Progress values are examples, not account data.

What belongs on the list

Three passes before release day

The checklist is a planning aid. Steamworks remains the source of truth for platform requirements and publishing status, while your team decides when each item is actually complete.

Store presentation

Review the header, small and main capsules, screenshots and trailer placement. Make sure each image reflects the current game and stays understandable in its real display context.

Player-facing copy

Read the short description aloud. Check that genre, player activity and key features are clear. Review supported languages, tags, release date and system requirements before you publish changes.

Promotion material

Gather a public showcase, contact details, press assets and announcement copy. Test every link yourself so creators, players and press reach the right page when you share it.

Review the page from outside your account.

Open the public Steam listing in a private browser window or ask someone unfamiliar with the project to describe what they think the game is. Look for confusion around the genre, core action and visual promise. Then run a free public page scan to inspect the listing data Steam returns.

When the capsule is hard to read at a smaller size, revisit it in Capsule Studio. Treat each revision as a specific change you can evaluate rather than a full redesign by default.

Leave room for a final manual check.

Before pressing publish, verify Steamworks settings, uploaded dimensions, build availability, regional information, legal notices and links against the current platform documentation. Assign a person to each item and record the final review date. A checked box should mean someone actually confirmed the result.

Use Indiely's free in-app Launch Checklist to track completed work and return to the relevant tool for unfinished tasks. The public Steam page scan, capsule tools, press kit and community features are also free.

Steam launch checklist questions

What is included in the Steam launch checklist?

The checklist covers store presentation (capsules, screenshots, trailer), player-facing copy (short description, tags, localization), promotional material (press kit, public showcase) and final Steamworks verification.

When should I start using a Steam launch checklist?

Start before publishing your Coming Soon page so your initial capsules, tags, short description and screenshots are ready for your first announcement traffic.

Is the interactive launch checklist free?

Yes. Every Indiely account includes the interactive launch checklist, capsule studio, press kit builder and public showcase tools for free.

Begin with what players can already see.

Scan your public page today and use the findings to prioritize the remaining launch tasks.

Run the free Steam scan