indielyBuild a press kit journalists and creators can actually use.
When a journalist, streamer or publisher looks at your game, they need the facts and the files fast. Indiely keeps your factsheet, press assets, a press release draft and ready-to-post announcement cards in one place, next to your Steam page work.
Illustrative overview. Every feature listed here is free in your Indiely workspace.
Everything someone needs to write about your game.
A good press kit answers the basic questions without an email thread: what the game is, who made it, when it comes out and where to get approved images. Indiely builds those parts from the game information you already prepared for your Steam page.
Game factsheet
Title, developer, publisher, release date, platform and Steam App ID in one consistent block, so every article and video uses the same facts.
Press assets
Key artwork, a transparent PNG logo and your screenshots, collected in one place. Assets can be exported as a ZIP with a README, ready to send or upload.
Press release template
Generate a structured press release draft from your game details, then rewrite it in your own voice before you send it. Review every claim yourself.
Announcement cards for every milestone.
Create shareable images for the moments that matter: your Steam page going live, a demo release, Steam Next Fest, a release date announcement or a major update. Choose a size for X and Steam News (1200 × 675) or for Instagram and Discord (1080 × 1080), add your artwork and logo, and download a PNG.
Share it from your public showcase.
Publish a free game showcase on Indiely with your description, media and developer updates. You decide whether visitors can download your press kit from it, and whether the showcase may appear in search results. Nothing becomes public until you publish it.
Planning outreach for a festival? Our Next Fest prep timeline shows when to have your press kit ready.
Press Kit Builder questions
Is the Indiely press kit builder free?
Yes. The factsheet, press assets, press release template, announcement cards and ZIP export are part of the free core, with no watermarks and no plan-based project limits.
What should an indie game press kit include?
At minimum: a short description, key facts (developer, release date, platforms, price if known), key artwork, a transparent logo, several screenshots, a trailer link and contact details.
Does Indiely write the press release for me?
It generates a structured template from your game information. You should edit it in your own words and check every claim before sending it.
Can I share the press kit publicly?
Yes, through your public game showcase. Downloading the press kit from the showcase is a setting you control, and the showcase only goes live when you publish it.
Get your press materials ready before you need them.
Create a free project, add your game details once and reuse them for your factsheet, press release and announcement cards.
Build your press kit